Nike
NIKE AF-1
ar LENS
Role: Ideation | Storyboarding | 3D Modeling
Agency: North Kingdom LA
2019
As part of Nike’s AF-1 Holiday 2018 campaign, we created an AR experience that celebrates Nike’s Air Force 1 as a modern-day icon of youth culture and engages the Gen Z audience.
The result was a 3D Snapchat lens that transports users into a gritty ‘Nikeverse' showcasing the Triple Black AF-1 . In collaboration with a small creative team, I worked on storyboarding the concepts and creating 3D assets.
Our vision was to create a Snapchat lens that showcased the style and energy that propels Air Force 1.
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I sketched out different storyboards to make this vision come to life in the form of an immersive portal lens.
The end result was a lens that sent the user on a journey of discovery into a portal dubbed the ‘Nikeverse’. Tandem to this world lens we created a monochromatic face lens that allowed users to show their love for the brand by toggling back and forth between Nike’s “All for 1” and “FORCE” language.
STATEMENT EXPERIENCE FOR A STATEMENT SHOE
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ALL FOR ONE
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This 3D AR experience showcased the Triple Black AF-1 while also allowing for user interaction in a way most Nike fans haven’t experienced before.
